With the increasing pace of AI development, how do we set the right course?
AI is rapidly transforming the translation industry. Finding the right solution requires a balance between technology, quality and human expertise.
AI has completely transformed the field of translation, raising new questions to answer – not least for those working on communication in multiple languages. What are the practical implications of this transformation? How has the way we work changed? On our new website you can read more about our experiences and what we recommend.
“Should we use AI for this?” This question is asked at more and more meetings, in more and more industries. And it’s a really valid question but one that’s not easy to answer. The answer depends on what will be translated, to which language, for which target group, how fast and what is required in terms of quality and confidentiality. There are many parameters to consider.
This is exactly the type of complexity we can help you to manage. We’ve just launched a new website that not only has a brand new look but where we also share our ideas, experiences and recommendations in response to the rapid and sweeping change happening in our industry.
Based on experience
Choosing the right work process requires more than just following the latest trend. We’re carefully monitoring the rapid developments; constantly educating ourselves and testing new tools in practice. This enables us to recommend a work process and to provide you with the best translation based on our know-how and practical experience, tailored to your text, schedule and budget. Sometimes an AI-supported translation is the obvious choice. Sometimes not. And sometimes a combination of human and machine yields the best result.
We only integrate AI into our processes when it can provide clear benefits and always under human supervision. What will never change – regardless of which translation option is deployed – is our focus on quality. In the end, providing excellent quality is what builds trust and forms the basis for long-term relationships.
More than just translation
Trust is also based on continuity and close communication. We therefore assign a dedicated project manager who will get to know your business and how you want to be perceived in external communication. We also ensure that the same translator takes care of your texts every time. This applies no matter which industry you are in, what type of text and how often you need our services. Our language professionals around the world combine linguistic excellence with a thorough knowledge of modern translation technology and AI. Together we create solutions that are both relevant and sustainable.
Please explore our new website or get in touch with us directly if you would like to learn more about what we can provide.